We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Podcasting tips – Audio Recording

Who are you talking to and who is listening? Podcasting is a relatively simple way to communicate with a receptive audience, if you have one – are you doing it? Podcasting is an ideal tool for American users as they have such a great ability to ‘chat’, much more so than us quiet Irish people. But there is no reason why you cannot do it. Plenty of Irish people are at it.

Here are some podcasting tips on how to do it well and what equipment is needed.

Podcasting Tips Michael MacGinty MeanIT Web Partners Small

Blogs are a great way to communicate for people who like to read what you have to say. However podcasting allows you to do the same thing for people who like to listen rather than read. The content of your podcast can be used as the text content for a blog, so you satisfy both audiences.

The challenge is not really the time or the equipment, but rather who is the audience. It is important to get a ‘message to market match’. No point whistling in the dark. If you start off, you may have very few listeners initially and it may take time to grow that audience, but you can be totally sure if you do not start you certainly will have no listeners.

You may have to take a leap of faith and just go for it. So, it is an investment of your time to see if this is a good tool for marketing your products or services. Does this seem like a comfortable way for you to talk to your audience? If so, give it a shot, if you have some value to offer the listeners.

 

Hardware and Software Podcasting Tips

You need some hardware and the software, to record and edit audio. Some apps are for Windows and some for Apple OS and again some for Andriod.

There are loads of apps and tools for recording and editing your conversation, talk or music.

Audacity is just one of them, which is very user friendly. Unless you need very high audio quality, this will suffice.
It is FREE, Open Source and cross platform. It is also a good post production editor. Created in 2000 it is now on version 2.2.2 as of January 2018.
This is not a heavy weight audio editor, but can be used for editing Podcasts and most non commercial applications.
There is lots of help available, from the Online Manual, the Tips & tricks and even the Forum where you can ask questions and find answers from other users.
You could also use RINGR which is new, but seems to work well for audio only.
If you like to have video you can use Zoom or Youtube which is very user friendly or pay for Zencaster or even Skype..The quality does not have to be hollywood.

For Apple fans, Garage Band is in your suite of tools, so use that, although it is not ideal for exporting Podcasts. If you just want to record something such as notes or a book, you can also use REV , an app which will allow you record what you say and then offer a transcription service at a very reasonable rate.

Podcast Platforms

The large podcast Audio files are not actually kept on your website, they are on a third party platform. By adding the link in your website, you can have them play in your website.
Audio Platforms like:
1. Podbean which offers a Free version and 5 hours storage.
2. Anchor.FM which has a Free plan and is owned by Spotify
3. Libsyn from $5 a month for 50mb storage
4. Simplecast from $15 a month for up to 20,000 downloads
5. Buzzsprout for Free from 2 hours a month. Check out their free Youtube video course here. How to Get Listed in Apple Podcasts, Spotify, & Google Podcasts [2021]

Or video + audio platforms like Youtube where you can offer the video or audio options to your audience.

There are some wonderful Free or low cost tools like Descript.com that will allow you record and then separate audio and video files to push out through a variety of platforms. It also has some cool editing features. Or you could do a ‘Live’ on Facebook, apply to broadcast on ‘Linkedin Live, host a Clubhouse Audio session. This is all prety ‘mainstream’ now, so there is no shortage of help, advice and technology available to you.

Audacity
Manual online – http://manual.audacityteam.org/o/man/tutorials.html
Tips and Tricks – http://wiki.audacityteam.org/wiki/Audacity_Wiki_Home_Page
Help – http://forum.audacityteam.org/

Audition
A paid for app from Adobe for some extra bells and whistles

Microphones recommended:
Yeti by Blue Microphones about €150
Rode Podcaster or Rode NT USB closer to €250
Shure offer a range of great equipment from the Dynamic SM58 at about €99.
Audio Technica ATR2100
Either will do. Get a smaller one for travelling.

Video recording
Screenflow or even Soapbox from Wistia or Loom which we love. Or the newest favourite Warm Welcome.  Try Descript as a low cost way to record video and audio and then edit it for sharing.

RSS – Wondering how to get your podcast to appear in Spotify and iTunes? You need to use an RSS feed. You need to find a good host for the podcast which will create the RSS feed automatically and submit to Spotify and iTunes when you upload your podcast episodes. If you do it manually you need to have a bit of knowledge about XML and RSS Feeds. The easiest way is to find a good podcast host which will do it all for small fee per month. Read more at https://rss.com/blog/how-to-submit-your-rss-feed-to-itunes/  

Podcasting Tips:

Use a suitable title – we used The Comfort Zone to interview people who stepped out of it. So then describe it so that people can see who it is for Entrepreneurs who want to hear from their peers who have stretched themselves. The podcast should have some form of artwork or cover,which also shows what it is about. You can add some background music for each, ideally a bit of a personalised short theme track.

On the day podcasting tips
Find a quiet spot with no background noises
Avoid any rustling of clothes against the microphone or when you move
No coughing or sneezing
Prepare well – write out your script, create an intro which you can use every time. Likewise create an outro where you finish off each time.
Plan the timing of your delivery and stick to it
Break it down in to sections and stay on plan
Speak at two thirds usual speed, to make yourself understood by your local and non local audience
Include your own “personality”
Create a House Style, so that all your podcasts have the same basic feel, so the audience can get comfortable with your way of doing things
Be consistent, keep the house style and delivery the same every time
Add any links mentioned and credits, so that listeners can find anything that was referred to in the content
Avoid sounding like a boring format with the same set of questions every week
Use Evergreen topics, items that will not date too quickly, useful information that will continually attract traffic
Optimise your content to attract more and more visitors.

To allow people book a slot with you, use a form which captures the bits of information you will need in order to have some background on your guest. Or use an app like Book like a Boss or Calendly.

Do not let the guest ramble or do an advertorial. Allow them space to expand on answers, so that you actually talk very little, but keep them on track.

Some of my current favourite Podcasts on Business, Sales and Digital Marketing are on a list here.

For more podcasting tips
Get more tips from James Rose here or  Neil Patel Listen to How to Make a Professional Podcast | Ep. #444 from Marketing School | Digital Marketing | Online Marketingin Podcasts.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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