We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Video Conferencing – Webinar Software

There are many reliable options for video conferencing software – lets look at one popular option initially and then do a few comparisons. For more in depth details on each option just visit their website and try their FREE version for a few weeks, before signing up to any paid option. FREE could be fine for you at this time.

GoToMeeting Video Conferencing

video conferencing software MeanIT Web Partners

How GoToMeeting Works
GoToMeeting is a way to hold unlimited online meetings with up to 25 attendees. Download the software. Start a meeting immediately and share your screen with just a click. This is a tool for sharing and working together.

Start your meeting. Launch GoToMeeting on your computer, iPad, iPhone or Android device. Instantly start a meeting by clicking Meet Now in your GoToMeeting start window.

Invite other people.
MeanIT Web Partners GoToMeetingYou can invite others via phone, email or instant message – just click Invite in the control panel and the person will receive a number to enter when joing the conversation.
You can turn on the webcam and see each other and you can share up to 6 screens and have up to 25 attendees.
You can even share an application within your screen, say a Word doc or spreadsheet.
You can also change presenter or have someone else take control of your screen.
This also alows you have someone, such as your IT guy, remotely take control and sort out an issue on your computer.
You can record meetings.

Costs – 5 Attendees $25 per month 25 Attendees $39 per month 100 Attendees $59 per month.

Tip: Try a FREE version here for up to 3 people – No Sign up. No credit card.

Go to Webinar Video Conferencing

Same company, Citrix, similar product, but this is more a broadcasting tool, a one way output tool, so you can host scheduled seminars or conferences online or do training online with GoToTraining.
Up to 1000 people can attend and the system has built in survey tools. GotoTraining allows for 200 attendees and can include course catalogues.
Reporting is also available with these two premium products. These products can also show you who is active, so you can monitor attentiveness.

Pricing from $89 to $299 a month

Zoom Video Conferencing

ZoomZoom provides cloud-based video communications, as in secure video conferencing or cloud meetings for pc and mobile plus webinar software apps.

The Basic or FREE option offers 40 minutes free for up to 50 people, plus unlimited meetings and unlimited time for any 1 to 1 meetings, ideals for sales managers talking to reps or sales people talking to ‘switched on’ tech savvy customers.
Options include annotation or co annotation and whiteboarding too, mouse and keyboard controls, plus breakout rooms, as well as group messaging.
Meetings can be instant or scheduled and you can create a meeting ID or attendee ID just like GotoWebinar. Attendees can attend using their smart phone. They do not have to connect with all the other attendees or even see their contact details. The host can send an invitation by email to each participant with a hyperlink. The host has great control, like muting someones mike or stopping their comments from showing, but attendees can message and put their hands up to ask a question. This control is better than using Skype. It really is like managing a classroom. Also the Zoom app works better on low bandwidth than Skype. Chat can be group or one to one. Start with this FREE version as you can upgrade if you like the app and really make use of it. Ideal for training sessions, team meetings or having a guest speaker talk to the team. You can take screenshots of the important stuff or watch a recording later.

For the Premium version at  $14.99 per month, you can have up to 9 hosts and 50 guests with the option to buy more seats and you get recording space of 1gb with the option to buy more storage.

For $19.99 a month you get a more full blown app with 10+ hosts and telephone support and a vanity url too, plus company branding, custom emails and admin dashboard to make it look like your own company app. Check it out HERE.

Cisco WebexOther Paid-for options include:

Fuze Web Conferencing MeanIT Web PartnersCisco Webex $49 a month, the most established and most used option, current leader in the space.
Adobe ConnectAdobe Connect $55 per month for what is considered the best of the 4 options.Up to 100 attendees.
Fuze Meeting Pro $69 per month – the new kid on the block works on so many platforms and could become the new leader
Citrix Go to Meeting $49 per month – popular because it is simple to use and understand
Skype for Business from $1.70 per user per month to talk with up to 250 people. This may be more familiar to you as an interface. Click HERE. Microsoft now own Skype and will try to upsell you to about $10 a month for this with a few bells attached including storage. More Skype options HERE.

FREE video conferencing options include:
Skype MeanIT Web PartnersSkype for up to 25 people for calls and chat
Webex Basic – the clue is in the name, fine for up to 3 people
AnyMeeting – like above
TeamViewer – simple, ideal for your IT guys to login to your pc
Google Hangout
Join – and
Blab which shone bright and then faded.

Google HangoutsTry a few options and find out which works best for your needs at this time. Each app is different, so find one you like and use it. Some day you will find that someone cannot physically attend a meeting, so you just get them in via one of these apps. You may even decide to avoid some physical meeting in favour of a video conference.

10 Reasons to use Video Conferencing

1. Brainstorming – allow the team dump ideas and bounce off each other
2. Remote access to allow IT people work on your pc
3. Connect remote workers and engage team members
4. Attendance guaranteed – ensure that nobody misses a meeting, by missing a bus or a plane
5. Save time, no travelling or leaving desk
6. Efficiency, no chatting at the coffee machine, no side chats or distractions
7. Cost effective – no travelling costs or catering expenses
8. Ease – convenience – it is easier for everybody attending
9. Productivity – it saves all that time and expense allowing resources work better
10. Familiarity – The team gets familiar with the tool and can use it when working together on projects or communicationg with clients. That familiarity with this tool will help people be more productive and efficient.

Conclusions

This is another technology that entails a bit of a learning curve for you, but is such a great productivity tool, that every company should consider how to make use of it.

Video is set to become one of the most innovative areas in learning, selling, training and so much more. Increasing bandwidth allows more and more people use video as a productivity and communications tool. Google loves video because it appreciates its value – find out how you can benefit from it, by trying one of these apps.

Not so long ago we used to watch TV, but nowadays that is being replaced by on demand video options like Netflix and Youtube, so that people get to watch what they want when they want it. Because people have such short attention spans nowadays they prefer to watch video rather than read text. The same goes for training or education sessions, create it and let people watch it when they are ready to consume it. This goes for staff and customers.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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