We hope you enjoy reading the MEANit blog with all the guides and tips. If you want our team to help with your web presence click here

The articles here will give you everything you need to plan, design, develop, market and maintain your website, if you have the time required – Enjoy.

Top Tips on having Photographers Websites

Some Photographers will want simple Starter Photographers Websites with about 5 pages as a basic web presence with contact details and services listed in a way that is reflective of their Persona. Others will want to expand on their photographic services in detail, to attract more visitors, to educate them, to filter them, and engage them. Some will want to start with option one and grow to option 2 in time – it can be done in stages. We list lots of Tips here to help you plan what you need and avoid the pitfalls – contact us any time for a consultation at our cost.

10 Opening Questions for Photographers Websites:

Professional Web Services Donegal1. Why do you want a photographers website?
2. Do you need a website at all?
3. Is it just a Brochure site or online publication, a shop, a Booking Engine or Blog
4. Who is the Target Market?
5. Who will create the website? Why?
6. Who will manage it? Support and Train you
7. Do you have a Digital Marketing Strategy? A plan?
8. How much business do you project will come from your web presence?
9. How will you measure your return on any investment?
10. What other questions come to mind for your specific business – every Client has specific requirements for their target market?

Give people what they want and you will be successful on the web as in life“. Michael MacGinty 2008
PS Keep it simple 

Website:
Having a website is just the start of the Journey.
For a Photographer, it is like buying a camera – Step 1. It is more than a tool. Research what to buy. You have to learn how to use it to good effect or have someone do it for you or with you by outsourcing some of the work. It has to be maintained and updated. It needs constant attention, cleaning, plugins, software updates, apps, and useful add-ons – but most of all useful content. http://www.adorama.com

Which type of Photographers Websites do you need?


CMS – Get a website that is built in a CMS Content Management System. Content is King, it will decide your success on the net, so create it, add it, moderate it and make yourself stand out as an Authority. You are the best person to produce good content, do not leave its creation to someone else.
Blocks – Get one that is Modular so that you can move elements around without needing a Developer eg. Add or move a scrolling Testimonials module on the Home page yourself.
Theme – Get one that is Thematic or Theme-based, so that you can change the whole theme without having to create a new website. Also, this makes it easier for you to move to a new web Partner – No basic HTML developers who have to make every change for – at a price. Have the facility to add or change a Gallery type without needing a whole new website
Navigation – Make Navigation simple, intuitive, stand out and logical
Blog – Show off your knowledge, experience, and useful info from the industry on your website Blog and repost that content via Social and Forums, etc.
Social integration – Tie in all Blogging, Social Media, and Advertising to your website content and draw people to the site – they might just connect with you by asking a question
Imagery – Use High Quality but low res images with equally good messages and Alt Tags – get this wrong and you shoot yourself in the foot

Design: Plan your Branding, colours, content, and CTAs before talking to a Developer. Most Agencies are not good at MultiTasking. Chances are you need a 1.Domain Registrar, 2. Hosting Company, 3. Web Graphic Designer, 4. Web Developer and 5.Digital Marketer.

Budget in Year 1 for 12 months for Branding, Design, Photography, CMS Website, Advertising, and Digital Marketing. Do a new budget for year 2 based on proven success. The higher the spend the higher and faster the return – GUARANTEED!
Tip: Get good web partners, pay them to be supportive – establish an ongoing relationship in the same way you do with your Accountant or suppliers. It is outsourced labour.

Treat this Web project like opening a Studio – How much would that cost? How much attention would you give it? Build what you need rather than buy something at a set price. Your requirements should dictate the cost rather than the cost dictating what you get. The website will be ever-evolving – do not ignore it. Add content every day or few days. Strive to continually improve your shop window.

“Buyers have changed the way they buy, so sellers must change the way they sell.”  Michael MacGinty 2010

Web is the future. Do not take the Kodak approach. Remember Kodak

The good news about the web is – It can Promote you, get you found, showcase your work, make appointments, take deposit payments, sell accessories or images, allow Client access and manage contacts with a CRM.

Now you are in the picture!

Any questions just drop us an email and we will be happy to answer them or use the quick contact form here.

In the USA last year 1 in 8 couples met online. Get known online, show competence, and be seen while potential customers are browsing. People buy people before products – why are you different?  People buy from people they know, like and trust – get known online, show competence and display testimonials.

Do you want more traffic?

Hi, at MEANit we help 40 ‘Professional Services Businesses‘ to be effective online annually. Will your business be one of the 40 in 2022?

MEANit-Web-Design-Agency-Michael-MacGinty

Written by Michael MacGinty

Michael is a well known speaker, author and coach on how to use the web to grow a business. He is also WP Elevation certified as a Digital Business Consultant.
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Essentials Website

Get a clean, fast, mobile friendly, custom designed website that ticks all the boxes. By focusing on the essentials we can get you an online presence that makes a big positive impact on your business without investing a fortune initially. Build your brand and grow your audience with a Mobile-friendly, WordPress website typically 5 to 10 pages, along with all the training provided, so you can grow your site yourself over time, adding your own content and Search Engine Optimisation to get you found in Google search results over time

Best suited for:

Small firms, practices or businesses, who need a high quality custom design website without needing any large initial investment, but a platform that they can build upon over time.

Intended to get you online and give you a platform to start building your brand.

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Custom Website

Let us get you noticed with a totally custom designed, fast loading website built to your specific needs. Then we can engage your target audience with unique page layouts perfect for feature content and focused landing pages. Training is provided with this custom designed WordPress website, typically 10 to 30 pages – this allows you to make all the changes you want.
And we can add in the critical Search Engine Optimisation, so your website ranks well in Google. Plus a full written plan for your team to follow..

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Medium-sized firms, practices or businesses who need a quality custom website and a marketing plan along with some ongoing help every month to generate the leads they want

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Optional items include: Keyword Research, Keyword Mapping, Competitor Analysis, Monthly Support Plan and ongoing SEO services.

Strategic Website

You probably have an underperforming website, but realise you need a better web presence. One that will consistently generate the ideal pre-qualified leads and work you really want.
However, you do not have the team time to be doing all this digital marketing stuff. So you want some expert help.

Lets start with a meeting, then we can write up a digital strategy or plan, to ensure we set some agreed goals or targets for us to deliver for you.

Best suited for:

Growth focused medium sized firms or practices, who want to outsource all the website management and digital marketing responsibility to a competent, reliable Irish team, who will generate the new business.

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Optional items include: Monthly Support Plan and ongoing SEO services.

A Web Presence Checklist, for the senior partner

12 things to oversee the web presence for your legal practice

LinkedIn including company profile page and personal profile for you and all employees. Post some articles about your services, giving some useful advice, sharing insights or sharing industry news. Connect with logical potentially good connections. No sales pitch, just hello with a short line to make the connection, like swopping a business card at a networking event. Read our Linkedin Guide.

Facebook – keep it a basic entry for the practice just to turn up in Facebook in search or get reviews. You could use it to get reviews from people who spend a lot of time on this platform. Or use Facebook to advertise your services, if it is right for your target market.

Website focusing on the services that you want to specialise in, the ones that make you the most margin and that you are happiest to deliver. Bear in mind that you can offer services that you do not personally have to deliver, but make you margin. You do not have to deliver you do not necessarily have to be involved in the process whatsoever. Who is responsible for your SEO Search Engine Optimisation? Read our Guide.

Include SSL – This is the little padlock that appears on the top left corner, to indicate the site is safe. This is not just for eCommerce websites.

Google Business Profile – Have you got one? Is your Google Business Profile profile populated, as in photos, service details, opening hours, blog items, reviews. Independent Google Reviews are fuel for your practice. Get as many as you can. Remember to reply to every single one of them. These are happy clients or people who are in need of attention. Read our Guide.

NAP – Include nap NAP everywhere that you write your address, search Google to see where you appear and ensure the NAP is exactly the same everywhere, including the Eircode.
Do any Google search of your name in an ‘Incognito window’ to see what people see on their computer when they do a search of your company. Whilst you’re there also do a search for solicitors in your town or area. Also do a search for the legal services that you want to promote in your area. Such as conveyancing in Dundalk or conveyancing solicitors in Dundalk.

Recruitment – Your website can also be used for finding new team members, rather than going through the expense of recruitment agencies. This tactic would generally be known as being a part of your overall content marketing strategy. This is where are you create content on your website that will attract people who are looking for certain things. Whether that be a specific legal service or a job in a legal practice that looks attractive to them.

Google Page Insights is a tool that is free and will give you an idea of the speed of your website. Google gives a lot of weight to a fast loading website, especially on a mobile view. Websites are being measured by Google more and more for their mobile view as a key metric.

Google analytics is also free and will give you an idea of the number of people travelling to your website visiting your website on a monthly basis. Use the overview to see how many people visit your website on a monthly basis to see if it’s going up or down. Google Analytics is a great tool but having a high numbers visit your website does not guarantee a conversion to a customer. In order to get conversions you continually need to add content and optimise content and compete with whoever your competitors are. A very simple search for a legal practice in your area will show you who is ranking number 1, 2 or 3. These are the competitors or people you’re competing with, so you need to be better than them. Read our Guide.

Google – With Google Ads you can spend a fortune easily. So if you want to use this platform, get to understand it or engage a specialist. It can be very useful in the short term or to use whilst you are working on your website and SEO. Read our Google Ads Guide.

Conversion. However, bear in mind even if you are number one and you get click through so people visit your website when they land on a page on your website. You have to work on the content in order to get them to convert from visitor to customer. This is your user experience as in UX through your User Interface referred to as the UI.

Reports – Ensure someone is producing a monthly report to measure the numbers. As Peter Drucker said “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. Ensure you get a Google Analytics report. And ideally have a report created, so that you can see the numbers at a glance.

Conclusion:
As a senior partner you do not need to do all of this work. This is not what you’re qualified to do and could be way below your paygrade. Unless you engage someone who can deliver a high return in the long term and needs to be well compensated in the short term. Get a proper Digital Marketing Plan drawn up.

However, somebody has to do the work. It would be good if you could use some of these tools to see if the person, practice manager or web agency is doing a good job with your investment.
The bottom line is the practice should be kept busy. And ideally be able to recruit enough staff to deliver services. As a senior partner if you allocate a half hour every month to review these basic reports, you will then be in a position to see what is being done on your behalf.

Read the monthly reports from your Digital marketer. And if needs be, have a conversation about what needs to be improved. The Digital marketer will need a budget to do the search engine optimisation or create graphics for the website. And possibly doing advertising on LinkedIn or Facebook or anywhere where your potential customers are hanging out. Without sounding like an ambulance chaser you can have your content found when people do a search for chiropractor or osteopath or bad back or medical negligence. Get ahead of the curve.

How much time, hassle and money would it save you to have any and all advertising done online through your own website by a competent specialist agency?
Also posted here.

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