“Our website generates all our new business enquiries for sales, repair and sourcing of motorhomes”

Liam Ruxton

Managing Director, Donegal Motorhomes

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Donegal Motorhomes – A Rural dealer supplying a National market

The Client
Liam Ruxton in Donegal Motorhomes, sells Motorhomes from Donegal to people all over Ireland. He has been doing it for many years. He also services motorhomes of all types. He will source all types of vehicles, but he has recently become the official Irish agent for the ‘Hobby’ offering. This is a very well established, recognised, high quality brand.

The Brief
Liam wanted a new website that would allow him stand out as professional and look modern and up to date. The website needed a catalogue or portfolio to show various motorhomes and multiple photos of each one, plus a detailed description of the specifications. This section had to come with a filter for the various categories of vehicles, 3 berth, 4 berth 5 berth and 6 berth. And people need to be able to pay online for orders for parts or accessories, which Liam can also provide.

The Approach
This project was to design using a design theme and develop a brand new Business Website for Donegal Motorhomes on the WordPress platform with WooCommerce plugin to give catalogue and eCommerce functionality to sell parts online or take deposits.
We did basic Search Engine Optimisation and some off site SEO too, so this site is ranking very well on page one for all its main key terms.

The Results
This Donegal company is now selling Hobby motorhomes all over Ireland, North and South. Liam can add his own new stock and remove any stock he sells. Hobby in the UK also had an input to design, but were very happy. The Dealer looks professional online and represents the brand well. Website visitors are finding it in search already and finding what they want when they get there. Enquiries are good and the stock is moving. Clients come from Cork, Limerick, Kerry, Dublin, Kildare, Down and pretty much everywhere.

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